”It’s about damn time.”

That’s it! That is the complete media release we received from the First Peoples’ Assembly of Victoria in response to the Dutton-derided decision by Woolworths to drop Australia Day merchandise from its stores nationwide…and it’s one of the best media releases we’ve ever seen.

Earlier today, Aldi joined Woolworths in choosing not to sell Australia Day merchandise ahead of the national holiday, according to AAP.

The supermarket giant will not sell themed products such as thongs in the lead-up to 26 January.

It comes as Opposition leader Peter Dutton called on shoppers to boycott Woolworths over its decision not to sell Australia Day wares.

The federal government has slammed Dutton, accusing him of trying to start a culture war.

Cabinet minister Murray Watt said the Liberal leader was out of touch with the concerns of regular Australians dealing with cost of living pressures and high food prices. [The Guardian]